High hopes. Harsh reality.
Opened in 2000 with high hopes — Jazzland never drew the crowds it needed and was shuttered within just a few years.
Déjà vu in cowboy boots?
TexasLand USA pitches a strikingly similar vision — just one state over, and 25 years later.
Twenty-five years ago, in the sweltering heat of a Louisiana summer, a shiny new theme park opened to great fanfare. Jazzland, a theme park built in New Orleans East, promised jobs, tourism dollars, and family fun.
Sound familiar?
Today, in Waller County, developer Lizzy McGee is making similar promises with TexasLand USA — calling it her “dream” theme park, “for families who love Texas.” But: how original is this dream?
Jazzland opened in 2000 with big talk of economic development. But long before Hurricane Katrina, the park was already in trouble. Attendance plummeted from over 1 million visitors in its first season to just 500,000 in its second. Critics blamed its remote location, lack of shade and water features, and limited repeat appeal.
By the time Katrina struck in 2005, Jazzland had already failed. Six Flags, the second owner, took the insurance payout and walked away — leaving the site to rot for nearly two decades.
Demolition of the abandoned park only began in 2024.
Now, TexasLand USA seems to be following the same doomed blueprint:
If Jazzland couldn’t make it in New Orleans, why would TexasLand succeed in rural Waller County? Let’s learn from the past — not repeat it.
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